Branding for the next generation

brand identity | COLLATERAL | strategy | fund development

Williams Creek Golf Course is an award winning 18-hole, Tom Fazio designed par-3 championship golf course located one mile east of downtown Knoxville. The course is equally challenging and beautiful.


It is the home to First Tee of Greater Knoxville, an international youth development organization that introduces the game of golf and its inherent values to young people. Through after school and in-school programs, First Tee helps shape the lives of young people from all walks of life by reinforcing values like integrity, respect and perseverance through the game of golf. And it’s making a difference. 

100% of proceeds from Williams Creek Golf Course go to support the First Tee program. We’ve partnered with both organizations and have seen immediate returns on a rebranding effort for Williams Creek Golf Course, and a push to elevate First Tee in the eyes of potential participants and donors.