We found our Inner Child at Preschool

brand identity | COLLATERAL

The Preschool at the Arnstein Jewish Community Center (AJCC) is a play-based learning center for toddlers through pre-K that is guided by Jewish values and culture.


The Preschool has worked hard to become a school that rivals the best in the area. They recognized their brand needed an update. They were looking for something that more closely reflected their quality, philosophy, and mission. 


We were asked to help them communicate a brand that celebrates diversity, exploration, and fun. We accomplished this by creating a new logo with a contemporary font, primary color palette and simple shapes that hint at preschool learning.