LB Endurance Lab represents the physical implementation of its founders’ vision: A “place for triathletes to hang out.” After building a successful field-based coaching business for endurance athletes, LBE was ready for a permanent location to create deeper connection within this community and offer the best assessment and performance testing available. (Pretty badass.)

We worked in partnership to craft an updated brand, one that’s reflective of the art, science, and mentorship that LBE pours into each of its athletes. This included a completely new visual vibe, a new logo, website, and many of the items required to successfully launch a new brand into the marketplace.