FANATIC BREWING
Growing a fan base
brand identity | COLLATERAL
Fanatic Brewing Company prides itself on creating “drinkable beers.” Whether you’re a craft beer enthusiast who appreciates the nuances of the brewing process, or you just like beer and want to try something new, Fanatic has createed crowd-pleasing, enjoyable, refreshing beers for decades.
Fanatic needed to update its packaging to support the expressed desire of distributors and bars/restaurants to move toward cans (vs. bottles). They also wanted a new design to differentiate itself in the highly competitive retail beer aisle environment. We delivered concepts that maintains the brand’s deep history and roots, and that also stands out to newer customers and future fans.
If you know college athletics, you know that “Big Orange” means Tennessee. Originally crafted for a University of Tennessee basketball season, it now has a permanent spot in the Fanatic line-up. We hope that you’ll be seeing Big Orange Shandy soon inside Neyland Stadium. (Ask for it from a beer vendor near you.)
If you know college athletics, you know that “Big Orange” means Tennessee. Originally crafted for a University of Tennessee basketball season, it now has a permanent spot in the Fanatic line-up. We hope that you’ll be seeing Big Orange Shandy soon inside Neyland Stadium. (Ask for it from a beer vendor near you.)
